"Is American Psycho meant to be a comedy? I'm 30 minutes in and haven't stopped laughing. It's so campy and hilarious."

I asked this same question on 4 different platforms. Crickets on X, Bluesky, and Mastodon.

But it went viral on Threads:

So I got curious. Wanted to see if I can find a pattern to virality. Started tracing back my other viral Threads posts.

The conclusion is it's a volume game.

I was posting a lot in June-July 2025 and November-December 2024.
By a lot I mean 3 posts a day. The result was 4 viral Threads hits in those 4 months.

(The same posts got little to no engagement elsewhere.)
(Also to be clear, I don't really stay on one topic. I'm kind of all over the place.)
(Yes, I do use a scheduler and time my posts for when America and Europe are awake.)

Links to Threads posts:

This blew up on X, too, after my recent 2-month hiatus from social media.

(I'm sure there's also a correlation between volume and virality on X but it's late and I'm lazy to go through all my X posts.)

Another thing I noticed - non-technical posts do better on Threads.
Whereas technical posts perform better on X.
(For my content, that is. Your mileage might vary.)

I'm not one to care about engagement or followers. This is all one big, curious experiment for me.

I still haven't figured out what makes something go viral, and on which platform. At this point it all seems arbitrary. The truth is we'll always be at the mercy of the algorithm gods.

What I do know is if you keep putting your stuff out there, you get better at putting stuff out there.
And if you keep putting your stuff out there, something is bound to take off.

This doesn't just apply to social media. It applies to everything we do.
So if you want more people to see your stuff, keep showing up.
Keep getting better.
Keep going. \o/